CGN eSports GmbH
Ongoing consulting engagement for CGN eSports GmbH: CRM system implementation, company structure modernization, and a full website relaunch, currently in build.
Key Data
- Client CGN eSports GmbH
- Website cgn.gg ↗
- Industry eSports / Gaming Organization
- Project Type CRM Implementation, Organizational Consulting & Website Relaunch
- Timeline 2025–ongoing
- Date 2025–ongoing
- Outcome CRM Architecture · Company Structure Modernization · Website Relaunch (in build)
Understanding the Challenge
CGN eSports GmbH runs its operations, partnerships, and roster management without a structured CRM system, relying on scattered manual processes across teams. As the organization grows, that lack of structure creates the same operational bottlenecks any scaling org hits without centralized systems.
The brief covers two fronts: build and implement a CRM system fit for an eSports organization's partner, sponsor, and roster relationships, and modernize the underlying company structure to support that growth. A full website relaunch is running in parallel as the public-facing counterpart to the internal rebuild.
What We Aimed to Achieve
- Assess current operational structure and identify where CRM systems can remove manual bottlenecks
- Design and implement a CRM system tailored to eSports-specific relationships: sponsors, partners, talent, and roster management
- Advise on company structure modernization to support scaling operations
- Plan and build a full website relaunch aligned with the organization's new operational foundation
Design Process
[001]
Org Assessment
Reviewing current operational structure, team workflows, and existing tooling gaps across CGN eSports' business functions.
[002]
CRM Implementation
Designing and implementing CRM pipelines for sponsor, partner, and roster relationships, currently in progress.
[003]
Structure Modernization
Advising on company structure changes to support operational scaling alongside the new CRM foundation.
[004]
Website Relaunch
Building the new cgn.gg website in parallel with the internal systems work, currently in build.
Outcome
This engagement is ongoing. Results and outcome data will be added once the CRM implementation and website relaunch are complete.